Lead Generation Is Going Digital
The COVID-19 pandemic has triggered a huge shift in how businesses operate. Specifically, B2B companies that relied on in-person sales strategies have been forced to ditch their traditional practices to adapt to the unprecedented changes.
With remote work setting strictly in place, networking and selling activities made the move to the digital stage, as did lead generation.
Since the pandemic started digital communication has become the preferred option over in-person interactions, offering ease of scheduling and reduced cost in travel expenses.
However, as with any sudden transition, B2B companies have to learn things fast. This inconvenience, however, overrides the long-term benefits of turning to the digital platform as there will be no looking back to the traditional practices even after the pandemic has passed.
Email Lead Generation Continues to Grow
Effective email marketing campaigns are crucial to the success of any business looking to increase their brand awareness, generate more clients and increase sales.
Email marketing doesn’t only allow you to increase your leads. It also helps you nurture and qualify your leads. Doing this right will enable you to not just increase the volume but the quality of your leads.
Interactive emails and Storytelling emails are on the rise. That’s because they are effective in engaging consumers and potential consumers with content that leads to interest and in turn sales.
The use of services such as GetEmail.io is also on the rise, allowing businesses to reach out to potential leads and prospects by finding their email through the service.
Chatbots & Conversational Marketing
Chatbots are a form of artificial intelligence that can be set up to interact with customers. Conversational marketing via the use of chatbots is on the rise, allowing people to get quick responses to their questions thanks to automation. This allows for automated lead generation in real-time.
A chatbot can be a useful tool for gaining information about your leads, whether it’s an email address, a name, a number, a preference, any kind of feedback. Your chatbot can handle all pieces of information conveyed during a conversation, and save it for future references as well.
And if you already have a Facebook page set up for your business, messenger chatbots are a powerful tool you might want to consider trying out first as a trial-run.
If your business has a presence on Facebook (after all, why wouldn’t you?), messenger bots are a powerful tool you can take advantage of. They help customers feel at ease as the interaction is always tailored to their preferences.
One thing to keep in mind as you explore and implement chatbots is that you want to refrain from spamming your potential leads and customers at all costs. Spamming or appearing ‘spammy’ can leave a bad taste and ruin your chances of building a solid brand relationship, and ultimately adversely impacting your business goals.
