After ignoring the services of an SEO expert Australia and deciding to do everything on your own, you reach a point where you have a lot of content but aren’t ranking for your targeted keywords. Now you think Google is unfair. Well, the problem is with your strategy and not google. There could be a few things you might be doing wrong.
You accidentally prevented your posts from being indexed
There are a lot of reasons why your website is not ranking in Google and one of them is that you may have told google not to index your posts. This happens when you enable the “no-index” feature on your blog. You can find out whether your blog post has been indexed by typing in the search box “site: yourblogposturl. If it has been indexed then it will show your post as the only search result.
Fixing this problem
You should scroll down to the bottom of your post and check whether you see a Yoastmetabox. Now go to advanced and click on “allow search engines to index this post” make sure it is yes. You can do this for one post, all your blog posts or the entire website. So make sure you audit your site appropriately.
You have a new website
Your blog post may not be ranking because it is new. It will take time for google to rank your website even if you are working with the best SEO Company.
Fixing this problem
While the best thing is to be patient, there are a few things you can do to make the process faster. You can use SEO plugins and submit your sitemap to google. This will give you access to a URL inspection tool that you can use to inspect the status of your posts.
Your competition is fierce
If your blog has been indexed but is not ranking on the first page then it means that you may have targeted a competitive keyword.
How to fix this problem
You can fix this problem by doing proper keyword research and targeting less competitive keywords. You can use free online tools to determine how competitive your keywords are.
Your posts are not relevant to your keywords
Search engine algorithms sort through billions of web pages to find the most useful and relevant answer to search queries. Google makes sure that the search results are useful to the user. You can use a certain keyword countless times but when you use a good keyword in the wrong article, google will determine that your keyword is not relevant to the content and your posts will not rank on the first page.
How to fix this problem
Work with an SEO expert Australia to help you write content that is relevant to your keywords. This means that your content should answer the search query properly. You should also niche down. Doing this will help you rank for keywords within your niche. Your website will be seen as highly relevant to the keyword related to your niche.
