From the beginning of the first traditional marketing and advertising techniques, it was known that the line between one and the other was almost always blurred. The two terms were even used interchangeably. Today, in the era of digital marketing and advertising, between new trends, strategies and media, the lines that separated advertising from marketing have been blurred even more. The similarity between these two terms is so much that the use of “online marketing” and “online advertising” is accepted as synonymous terms.
Next, SAVV Digital will explain the differences between the two in detail, so you will know how to differentiate them and, above all, identify how they complement each other.
Digital advertising is part of digital marketing
Digital marketing is present from the beginning of the commercialization of a product online or when it begins to establish a presence of a business or product. The commercialization processes will be carried out such as: choosing the price of the products, the packaging design, product angles for customers, the type of advertisements that will be used and finally, the advertising is reached. Afterwards, they will be in charge of conceptualizing, creating, designing and hanging the digital advertising.
Digital marketing is based on the psychology of the public, digital advertising in sales
Digital advertising is created in order to persuade the public to buy or consume a product or service, that is, its destination is to boost the sales of a brand. We know that digital marketing has its part of sales, however, that is not its central concept, much less the basis of most marketing strategies. We can even say that the main objective of digital marketing is to reach the desired audience online, as they have the potential to become customers. And taking into account the audiences we have today in the digital age, they prefer experiences of all kinds online, making it more difficult to understand the psychology behind the audience. That’s why most marketing concepts are specifically geared toward certain demographics.
Digital advertising makes you aware of the brand association, digital marketing develops it
Advertisements, whether online or traditional, are primarily focused on making the public’s mind remember a brand and, at best, leading them to buy or consume the brand’s service or product. On the other hand, digital marketing is responsible for defining the image of the brand and the first impression that customers get when they hear or see it. Marketing is basic to developing a brand in the web world and will establish your overall impression in the mind of the audience based on the strategies used.
Digital marketing has many tools and techniques
Digital advertising is limited to online versions of advertisements, based on traditional advertising. However, digital marketing has a wide range of tools and techniques to get the business, brand and product on the right track. All of this ranges from blog posts, videos, apps, company websites, SEO, and social media.
We can conclude that yes, there is a difference between digital marketing and digital advertising. We hope that these two terms are clearer, we invite you to continue investigating about the world of the digital age and its trends.
