Digital marketing by an SEO consultant Sydney includes a variety of different marketing efforts. Digital marketing first starts with a website. A company in Australia, irrespective of the size of the company and generally irrespective of the type of work of the company, needs to have a website. Digital marketing experts starts with the creation or the refurbishment of a website, making sure the content and the visuals are good, and ensuring that there are ‘call to action’ buttons and contacts on each page. Thereafter, a digital marketing consultant is going to look at search engine optimisation and different types of marketing, all done online.
Digital marketing and what it includes
Digital marketing includes SEO services but it may include them in a big way. SEO is going to be included in a website, not just in the content but also by the visuals and video. A blog may be attached to the website and this is where a digital marketer or consultant would also help you. They would work on a blog and provide the content for the blog, on a regular basis, including search engine optimisation. Different social media platforms will be used, including but not limited to, Facebook, Instagram, LinkedIn, Twitter, Google for business, and more. Profiles will be created for you on these platforms and regular posts, together with SEO and / or hashtags, will be part of a digital marketing experts campaign. Some posts will be free and others will be sponsored. And then there are the actual digital marketing ads.
Digital marketing ads
These are the so called ‘sponsored ads’ that a client pays for on a Pay Per Click basis. A digital marketing specialist or SEO consultant will have to do research before putting the ads online. Ads need to specifically target the correct customers. If you are selling women’s underwear, you only want your ads to be targeted at women. If you are selling men’s clothing, you want the ads targeted at men, but perhaps at women who will buy gifts of clothing for men. Ads need to be strategic and a digital marketing is strategic by including research and analysis as part of a marketing campaign. Digital marketing ads are short, sharp, filled with SEO and target the right people.
Email campaigns are also part of digital marketing and are part of a campaign. When ads are run, the details of people clicking on the ads are automatically collected. This email addresses become a part of a bigger campaign – retargeting customers or potential customers who may have looked at the ads, or clicked on them, hopefully to sell to them again, or to get them to buy for a first time. Email is a big part of a digital marketing campaign.
Branding is important and branding can be done through logos, always important on a digital ad, or through wording and a specific way of doing content writing. An SEO consultant Sydney in Australia will do your digital marketing for you, face-to-face or virtually and online.
