Working with an SEO consultant Sydney is vital when it comes to your e-commerce marketing. However, if you want your SEO to be effective, you should avoid plagiarism at all costs. Plagiarism will negate the benefits of SEO. Plagiarism results in penalties that make your site harder to find. Plagiarism also damages your reputation and it can harm your bottom line. Read on as we explain some ways plagiarism negatively affects SEO.
Penalties
You will get penalties from search engines when you plagiarise other people’s content. If your website is found to be over 10% plagiarised, you are likely to be penalised by Google. Getting penalties for plagiarism harms your search engine ranking. In extreme cases, Google might remove your site from the list. Penalties exist in four degrees. The first degree is the keyword level penalties where keyword penalties affect your ranking for specific keywords.
The second degree is the URL level penalty where the penalties affect your URL rank. These penalties are more serious than the keyword-level penalties. We also have domain-level penalties that lower the search engine ranking of your domain. The fourth degree is site removal which is the most penalty and it involves removing your website from search engine rankings.
Less organic traffic
Organic searches account for over half of all website traffic. It builds consumer trust in your site and increases your conversion. This in turn increases your business revenue. Investing in an SEO agency is a great investment as it increases your organic traffic. To get organic traffic, your website should rank highly in search engines. However, search engine penalties that happen due to plagiarism will lower your ranking. To drive organic traffic to your site, you should publish high-quality content. The content should be original.
Your readers will have a poor experience
As we had already said, you will need high-quality content to increase your search engine ranking and drive visitors to your site. For example, 55% of successful marketing strategies mainly focus on producing high-quality content. Quality content can make you a leader in your field and bring people back to your site.Plagiarised and low-quality content will give your readers a bad experience so they will not stay on your site. This will harm your search engine performance since the time people take on your website influences your search engine ranking.
It damages your reputation
Readers can recognise plagiarism. If a reader wanted to know the meaning of something and they look for several high-ranking sites before yours, if your website stole content from other websites the reader will know and that will build a bad reputation for you.
When readers realise you have plagiarised content, they lose trust in your brand. Your readers will wonder if you plagiarised content no matter how original content you produce. To build a great reputation as a trusted source, you should invest in quality and original content. This is why you should hire an SEO consultant Sydney.
