Email marketing is the key when it comes to turning your leads into customers. And when you have customers, your business grow and that’s why there is always a need felt for right tools to automate email marketing.
The good thing, you can find tons of affordable and easy to use tools for email marketing automation and leverage their features to give your business the growth it deserves.
The only problem is: there are close to 500 email marketing tools out there and you’re never sure which one is best or which one is going to walk the talk.
While some of tools are good for big enterprises, there are a few fit for small entities not ready to spend big yet with high hopes with their email marketing automation. Plus, these tools are also different feature-wise and a little comparison can help fetch you the best from the lot easily.
Here are some of the best tools for email marketing automation –
#1 Hubspot
Hubspot finds a mention whenever there is talk of top tools for email marketing automation as it has everything a business may need to convert leads into customers. From email marketing to marketing automation, chat, forms, landing pages, it packs in all to make your email marketing as smooth as you’d expect. But yes, keep in mind that Hubspot is actually a CRM with email marketing and automation features. So, you can always trust this world-class tool and add great value to your email automation on any scale.
#2 Omnisend
Omnisend may be new to the list of tools for email marketing automation but that does not take away its strong features and exceptional performance for businesses on any scale. It’s mainly built for e-commerce enterprises and can help them manage and control their marketing across multiple channels. From automate email features to SMS, push notifications, Google Ads, Facebook Ads & Whatsapp integration, it not only have useful features for email marketing automation but can also easily integrate with popular e-commerce platforms including Magento, BigCommerce, Shopify etc.
#3 Autopilot
All your effort is wasted if you don’t know how to use email marketing to automatically send the right know to the right people at the right time. Clearly, the time is to be smart with email marketing by having an email automation sequence and be consistent with messaging stuff. Using Autopilot, you can easily annotate your automation sequences with explanations, stickers and emojis giving the team an ease with sequencing messages. Similarly, there are lots of tools in Autopilot and you can be confident of all of time having trigger actions without any outside effort from your side.
#4 MailerLite
If you focus is to get an email marketing automation tool that is value for money, MailerLite is then the best pick for your business. It’s not only a quality tool but can help let you send up to 12,000 emails per month for free and to a whopping 1000 contacts. No matter what is the size and scale of your business and operations, this tool is always handy for sending bulk email marketing campaigns and converting leads into customers without much of effort.
#5 ActiveCampaign
ActiveCampaign is not only easy to use but also quite affordable making it a perfect email marketing automation tool for small businesses. Using this tool, anyone can easily create strong email automation sequences without much prior knowledge. Whether it’s triggering SMS messages or sending predictive sending & content, it has a great tool which small businesses can leverage to grow their base effortlessly. And yes, it can run A/B split tests in automation sequences therefore freeing you from making effort at automation sequence optimize.
#6 Moosend
While Moosend is designed for beginners it does never compromise with the features and advancements associated with email marketing automation tools. This tool has everything to add value to your marketing automation – from visual campaign builder to templates, email triggers and AI cross-sell features. Moosend is definitely a good choice for small companies that want a tool to drive results without spending a lot of money. The only drawback of the tool is that it’s somewhat weak on reporting.
#7 Rejoiner
Rejoiner is a good addition to the list of top email marketing automation tools and it’s considered best for managed email. Pricing however is a worry if budget is tight for your business but that does not stop people from raving about this tool. The unique point of this platform is that it can act as your outsources email marketing partner offering a whole array of services ranging from email marketing strategy to design to copywriting to mail testing and so on. And if you’re comfortable shelling out $4,000 – $6,000/month, this can prove a game changer for your business.
So, you can always trust one of top digital marketing experts to know the best tool for email marketing automation.
